If you are looking for information on Facebook marketing, John Haydon literally wrote the book on it, as co-author of the soon-to-be released Facebook Marketing for Dummies (3rd edition). He is also a regular contribution to the Huffington Post, an instructor at MarketingProfs University, and co-founder of 501 Mission Place and SocialBrite. We sat down with John to discuss Facebook marketing in anticipation of our upcoming free webinar Creating a Breakthrough for Your Business on Facebook on February 1st at 1 PM EST. What affect does Facebook page design have on increasing fans and engagement? It's all about maximizing your first impression to convert visitors into fans. There are two major elements that have a significant impact your initial impression, your page's profile picture and a custom welcome page. Your main image should be designed so that the thumbnail clearly communicates who you are. The name of the page and the thumbnail are the only pieces of information most Facebook users will be able to identify you, so you have to make them count. Second, all Pages should have a custom welcome tab that's set as the default tab for non-fans when they first arrive at the Page. Studies have shown that Pages with a branded w ...